Whether you are iterating on a new prototype, trying to improve the usability of your hero product, or making sure your visitors can find what they are looking for, knowing your users is crucial. Because user-centered research is at the core of what we do, we start with data-driven methods to get to understand the essence of your target market. Statistical analysis of key user groups is our fortey, and offering data-driven design recommendations for each persona will have a significant impact on your bottom line.